A while back the big 3 announced the adoption of a new relationship attribute for the header link tag in order to specify a preferred version of a page where there may be different ways to access it and to help avoid issues with duplicate content. It’s nice to have an option for when you take over a badly built site where there isn’t a budget to rewrite a lot of code and do a million 301 redirects but this is just a band-aid on a larger problem.
This is why architecture of a project is important and if you build it right the first time, you don’t have to worry about this being an issue. There are always times however that a bot will surprise you with some weird entry URL so as a guideline, it’s good to monitor your analytics and do simple 301 rewrites as they happen, if they happen. It’s good to know too that WordPress handles a lot of the heavy lifting for you already so if you have a WP site – you’re pretty much setup already.
- Google, Specify Your Cononical
- Yahoo, Fighting Duplication
- Live, Partnering to Solve Duplicate Content issues
- SEOmoz has a really detailed write-up too.
Posted 28 August 2013 in seo | 1 Comment
Foursquare has always been about encouraging people to explore their town and discover new places and things to do and eat. By using tips and to-do’s and highlighting trending locations it provided an interesting way to find out what people liked, where they had previously been and what they thought about the place.
Version 3 of Foursquare has just been released and with it they’ve really revised the way users will interact and find venues – and because of that SMB’s have the ability to benefit more than ever before. Previously I wrote an article on “Local Search Marketing using Foursquare” which is still a great lead-in to this post as the same underlying reasons of why a business should use Foursquare to begin with still apply. But lets talk about what small business can get out of Foursquare 3.
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Posted 9 March 2011 in local | 2 Comments
I need not delve into the technical details of percent-encoding to make my point regarding keeping your URLs clean as part of your on-site search optimization, but some basic coaching is in order. I see a couple repeat offenses that bother me and I would like to discuss them here briefly in hopes of raising some awareness of the situation. [Click to Continue...]
Posted 17 August 2010 in seo | 23 Comments