Canonical Rel Attribute Just a Band-Aid

A while back the big 3 announced the adoption of a new relationship attribute for the header link tag in order to specify a preferred version of a page where there may be different ways to access it and to help avoid issues with duplicate content. It’s nice to have an option for when you take over a badly built site where there isn’t a budget to rewrite a lot of code and do a million 301 redirects but this is just a band-aid on a larger problem.

<link rel="canonical" href="http://example.com/main-slug/">

This is why architecture of a project is important and if you build it right the first time, you don’t have to worry about this being an issue. There are always times however that a bot will surprise you with some weird entry URL so as a guideline, it’s good to monitor your analytics and do simple 301 rewrites as they happen, if they happen. It’s good to know too that WordPress handles a lot of the heavy lifting for you already so if you have a WP site – you’re pretty much setup already.

Overtime we’ve seen canonical meta tags be useful in ecommerce applications, pagination, or for audits where you may not be able to change core site code. It’s helpful when there are child pages that don’t necessarily need to be indexed so you use the main product page as the canonical link for those, etc. But if you’re building from scratch – you had better not need them!

Read More:
5 common mistakes with rel=canonical
– Google, Specify Your Cononical
– Yahoo, Fighting Duplication
– SEOmoz has a really detailed write-up too.

Clean URLs for Good SEO

I need not delve into the technical details of percent-encoding to make my point regarding keeping your URLs clean as part of your on-site search optimization, but some basic coaching is in order. I see a couple repeat offenses that bother me and I would like to discuss them here briefly in hopes of raising some awareness of the situation.

TL;DR
– Use Dashes in URL’s NOT spaces or underscores
– Don’t use any special characters in your urls. Only letters, numbers, slashes, and dashes.

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Local Search Marketing using Foursquare

I mentioned previously that I was speaking at the Local Search Summit in NYC during Search Engine Strategies. New York was great, met (in person) great people in the industry that I’ve only previously talked to online and more importantly was able to present on something I’m very passionate about – local search. My talk and accompanying slide deck focuses on Foursquare and using Foursquare for local search marketing. [Click to Continue...]

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