Speaking at 2010 SES Local Search Summit

SES Local Search Summit 23 March 2010 NYC

I’m packing up and heading to NYC to speak and be on a panel about Local Search Marketing, more specifically asked to focus on Foursquare and location-based mobile apps. To be honest I’m humbled to be on a panel with some wicked smart cats (@W2Scott and @Matt_Siltala) and going to New York to speak? Crazy talk!

If you’re going to be there, please stop and introduce yourself and say hi!  If not I’ll have my slides up for review and hopefully somebody is recording it.

SXSWi bound in 2010

SXSWi 2010 Logo It’s that time of year again when all the geeks in the web tech community converge upon Austin Texas and form insanely long lines for blocks to get into Facebook, Mashable, Digg and Foursquare parties to get free tshirts, tech gear and free drinkage and hopefully get to meet “internet stars”…  Something like that.

I got over that year one – but SXSW Interactive is a great time, good to hang out with all those you talk to online from around the world and build better relationships, meet other entrepreneurs and gather insight on their positives and failures in the startup world and more.

Austin itself is a really cool town, great downtown area and awesome music scene.  The conference is beyond huge and offers a lot of information packed into a week.

So with that I’ll link you to my SXSW schedule if you’d like to see the panels I’m hitting or you can track me down via the normal methods: twitter, foursquare, gowalla & brightkite.

Cheers

People Don’t Buy What You Do – They Buy Why You Do It

I found this post on rww about a TEDx Speech by motivational speaker and author Simon Sinek entitled, “Entrepreneurs: It’s Not What You Do, It’s Why You Do It”.  He talks about his concept “The Golden Circle” (3 circles representing the different ways we think about a product/goal (watch the video)), goes into the Diffusion of Innovations theory and explains it all quite well.

It’s a philosophy I have always felt and more recently started following myself for a while and, among other things, explains why past business partnerships I’ve made eventually failed and why I’ve decided to be solo for good.  This whole talk refers to and explains (MUCH better than I could) why I say “old school” all the time; this is what I mean, people I say are old school are working for the paycheck, not for what they believe.  Living in the top 10% and trying to do business with somebody in the last 16%… lets just say you don’t quite see eye-to-eye.

Anyways it’s good and I thought it needed to be here for you.

Quote from Speech:

There are leaders and there are those that lead.
Leaders hold a position of power or authority, but those who lead – inspire us.
We follow those who lead not because we have to but because we want to, we follow those who lead not for them but for ourselves.

Check out his book on Amazon:Start With Why

Watch the whole speech: (recommended)

Part in speech regarding type of people to hire: 08:02
Part in speech regarding the Law of Diffusion of Innovation: 11:05

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