Foursquare has always been about encouraging people to explore their town and discover new places and things to do and eat. By using tips and to-do’s and highlighting trending locations it provided an interesting way to find out what people liked, where they had previously been and what they thought about the place.

Version 3 of Foursquare has just been released and with it they’ve really revised the way users will interact and find venues – and because of that SMB’s have the ability to benefit more than ever before. Previously I wrote an article on “Local Search Marketing using Foursquare” which is still a great lead-in to this post as the same underlying reasons of why a business should use Foursquare to begin with still apply. But lets talk about what small business can get out of Foursquare 3.
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Posted 9 March 2011 in local | 2 Comments

I mentioned previously that I was speaking at the Local Search Summit in NYC during Search Engine Strategies. New York was great, met (in person) great people in the industry that I’ve only previously talked to online and more importantly was able to present on something I’m very passionate about – local search. My talk and accompanying slide deck focuses on Foursquare and using Foursquare for local search marketing. [Click to Continue...]

Posted 2 April 2010 in seo | 25 Comments

I’m packing up and heading to NYC to speak and be on a panel about Local Search Marketing, more specifically asked to focus on Foursquare and location-based mobile apps. To be honest I’m humbled to be on a panel with some wicked smart cats (@W2Scott and @Matt_Siltala) and going to New York to speak? Crazy talk!

If you’re going to be there, please stop and introduce yourself and say hi!  If not I’ll have my slides up for review and hopefully somebody is recording it.

Posted 16 March 2010 in Speaking | 3 Comments