People Don’t Buy What You Do – They Buy Why You Do It

I found this post about a TEDx Speech by motivational speaker and author Simon Sinek entitled, “Entrepreneurs: It’s Not What You Do, It’s Why You Do It”. He talks about his concept “The Golden Circle” (3 circles representing the different ways we think about a product/goal (watch the video)), goes into the Diffusion of Innovations theory and explains it all quite well.

It’s a philosophy I have always felt and more recently started following myself for a while and, among other things, explains why past business partnerships I’ve made eventually failed and why I’ve decided to be solo for good. This whole talk refers to and explains (MUCH better than I could) why I say “old school” all the time; this is what I mean, people I say are old school are working for the paycheck, not for what they believe. Living in the top 10% and trying to do business with somebody in the last 16%… let’s just say you don’t quite see eye-to-eye.

Anyways it’s good and I thought it needed to be here for you.

Quote from Speech:

There are leaders and there are those that lead.
Leaders hold a position of power or authority, but those who lead – inspire us.
We follow those who lead not because we have to but because we want to, we follow those who lead not for them but for ourselves.

Check out his book on Amazon:Start With Why
Start with Why Book image

Watch the whole speech:

Part in speech regarding type of people to hire: 08:02
Part in speech regarding the Law of Diffusion of Innovation: 11:05


5 Responses to “People Don’t Buy What You Do – They Buy Why You Do It”

  1. On 18th Jan 2010 at 08:55, Merlin U Ward said:

    I missed TEDx, but this is awesome! Thanks!!

  2. On 18th Jan 2010 at 20:07, codyL said:

    Nice work here. Definitely on the same page that I'd like to take with my company. Thanks for sharing Chuck.

  3. On 11th Feb 2010 at 20:12, Jim Jeffers said:

    Thanks for sharing that talk Chuck! It was like a moment of clarity.

  4. On 29th Jul 2010 at 06:48, Digital Marketing said:

    This is excellent advice. Really made me think about how emotions override logic when it comes to purchasing decisions. It's as important to make your product desirable by running a company that people want to buy from as it is to offer good, functional products or services. Just ask Steve Jobs.

  5. On 20th Aug 2010 at 11:45, Seo Bever said:

    out there are tons of speculations why people are buying a product and why they don't buy another.

    There is no logical explanation for doing this and I think this is our nature as human beings to do not follow any patterns.

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